D2C Profit Audit
Revenue is Vanity.
Profit is Sanity.
Your Shopify/Amazon store is doing ₹10L/month in revenue. But what's actually left after ads, returns, platform fees, packaging, and shipping? We find out — and tell you exactly where the margin is going.
Custom audit pricing
Delivered in 7–10 days
Full financial teardown
D2C brands across India
TYPICAL FINDINGS
Return rate eating 8–15% of revenue
→ SKU rationalisation saves it
Ad spend ROAS below 2x on 40% of campaigns
→ Budget reallocation to winners
Packaging + shipping 22% of COGS (should be 12%)
→ Supplier renegotiation plan
Platform fees not tracked per order
→ True profit per SKU revealed
What We Examine
Every layer where D2C brands lose money.
01 — UNIT ECONOMICS
True cost per order
COGS + packaging + shipping + platform fee + payment gateway + return rate — real profit per SKU, not estimated.
02 — MARKETING EFFICIENCY
CAC vs LTV analysis
Are you acquiring customers profitably? We analyse ROAS by campaign, channel, and creative — and find where you're burning money.
03 — RETURNS ANALYSIS
Return rate by SKU
High-return SKUs kill margin silently. We identify which products are dragging profits and why — sizing, description mismatch, quality.
04 — PLATFORM FEES
Marketplace cost audit
Amazon, Flipkart, Meesho — each has multiple fee layers. Most brands don't know their actual take-home after fees. We calculate it.
05 — CASH FLOW
Working capital analysis
Why are you profitable on paper but always short of cash? Inventory cycles, marketplace payment delays, and prepaid stock — all mapped.
06 — PRICING STRATEGY
Price elasticity review
Are you underpriced? Are competitor prices squeezing you? We model what happens to volume and profit if you raise prices 10–20%.
Is This For You?
This audit makes sense for specific businesses.
✓ Good fit
✓D2C brand doing ₹3L+ monthly revenue
✓Selling on Shopify, WooCommerce, or own website
✓Selling on Amazon, Flipkart, Meesho, or Myntra
✓Revenue growing but profit not following
✓About to scale ad spend and want clarity first
✓Preparing for investor conversations
× Not the right fit
×Just launched (less than 3 months of data)
×Revenue below ₹1L/month (too early for this)
×No financial records or invoices available
×Looking for a one-page summary, not actionable depth
Not sure? WhatsApp us your monthly revenue and platform. We'll tell you in 5 minutes if the audit will be valuable for your stage.
What You Get
Not a report. A profit recovery plan.
Every D2C audit delivers these specific documents — not generic observations, but numbers from your own data.
01
True P&L per SKU
Profit and loss breakdown by product after all costs
EXCEL
02
Customer Acquisition Cost analysis
CAC by channel, ROAS by campaign, blended marketing efficiency
DASHBOARD
03
Return Rate Report
Return % by SKU, return reason mapping, margin impact
REPORT
04
Platform Fee Teardown
Actual fees paid by platform and category, compared to stated rates
EXCEL
05
Margin Recovery Recommendations
Top 5 specific actions to improve net margin, with projected impact
SLIDES
06
60-min walkthrough call
We walk you through findings and answer your questions
CALL
Pricing
Custom quote based on brand size.
Typical range: ₹8,000–₹20,000 depending on number of SKUs, platforms, and data availability. WhatsApp us your brand details for an exact quote.
Get a QuoteCommon Questions
Audit FAQs
We need: last 3–6 months of sales data (platform downloads work fine), advertising spend reports from Meta/Google, COGS and supplier invoices, shipping cost data, and any existing P&L you have. We sign an NDA before you share anything.
7–10 business days from when you share complete data. We'll confirm the timeline after reviewing what you have.
We'll tell you the truth about which ad spend is working and which isn't. Sometimes the answer is spend more on what's working and cut what's not. Sometimes it's restructure before scaling. Our job is accuracy, not comfortable answers.
Yes. We sign a Non-Disclosure Agreement (NDA) before you share any data. We don't share your data with any third party. After audit delivery, your data is deleted from our systems within 30 days.
Ready to find your real profit?
D2C Profit Audit.
D2C Profit Audit.
Know Your Numbers.
Revenue without profit is just vanity. We'll show you exactly where your margin is going — and how to get it back.
D2C brands across Tamil Nadu & India